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Bond Journal

Inside the rebirth of the Bond Electraglide™

From the original 1980s innovation to its modern re-engineering, this is where the story continues.

Updates, heritage milestones, design progress and behind-the-scenes looks at the rebirth of a British icon —

born in Poole, built to break rules.

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Something Waking



For the last few weeks, we’ve kept things quiet.

Not because nothing was happening — but because too much was happening to talk about.


There’s a moment in every project where the ideas stop being ideas…and start becoming matter.


Metal.

Weight.

Edges.

Geometry.


We’ve crossed that line.


Parts of the Bond Electraglide — shapes not machined in decades — are being recreated again.

Measured again.

Cut again.

Not as museum pieces…

but as the start of something new.


Something with Bond engineering in its bones.

Something that carries the old DNA but moves in a direction the original never got to walk.


We won’t reveal it yet.

Not today.

But if you listen closely, you can feel the shift:


  • Aluminium being patterned with impossible precision

  • New partners stepping in from the shadows

  • The first physical pieces forming

  • And a silhouette emerging that hasn’t existed in over 40 years —until now


To everyone watching quietly from the Heritage List:

You’re not imagining it.

Something is coming.

Something with sharp lines, dark metal, and attitude built into every millimetre.


And when you finally see it…you’ll understand why we had to go silent first.


More soon.

Much more soon.

 
 
 

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Bond Guitars Limited
Born in Poole. Built to Break Rules.

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FORGED IN BRITAIN · BOND ELECTRAGLIDE™ · BUILT TO BREAK RULES

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