The Home Straight

For a long time Bond has existed in fragments.

Old photographs.

Archive footage.

Conversations.

Drawings.

Memories.

Machined aluminium.

Ideas waiting patiently in the dark.

For years people have asked:

“Is Bond really coming back?”

The answer is now becoming very real.

Over the last few months the project has moved closer than ever to completion. The next Bond prototype is entering its final stages, the Bond identity has evolved, and the vision that once only existed in our heads is finally beginning to take physical form.

And honestly? It feels surreal.

What started as an attempt to preserve my father Andrew Bond’s extraordinary legacy has slowly grown into something much bigger — not just a guitar project, but the continuation of a rebellious engineering philosophy that was decades ahead of its time.

The stepped fretboard remains at the centre of Bond.

Still strange.

Still divisive.

Still unmistakably Bond.

But now it sits inside a new chapter.

The next phase is about bringing Bond fully into the modern world:

• refined prototypes,

• cinematic reveals,

• artist demonstrations,

• premium British craftsmanship,

• and a product line built around scarcity, identity, and emotion.

  
  

We’ve deliberately resisted rushing this process.

Bond only gets one true return.

Every detail matters:

the silhouette,

the finish,

the engineering,

the feel,

the sound,

the atmosphere,

the story.

That’s why progress has sometimes seemed quiet from the outside. Behind the scenes, an enormous amount of work has gone into making sure Bond returns properly.

And now, for the first time in over 40 years, we are approaching the point where the world will finally see the next Bond guitar.

Not a replica.

Not nostalgia.

A continuation.

We are on the home straight now.

Ash Bond

Bond Guitars Limited